Project Objectives
This motion infographic project focused on promoting the vibrant city of Amritsar, a high-end travel destination known for its rich history, cultural landmarks, and spiritual significance. The 30–45 second video provided an engaging, informative overview of the city’s top attractions, seasonal travel tips, biodiversity, and luxury hotels. The video was designed to appeal to travelers seeking both spiritual and cultural experiences. The final product was delivered in a 1280x720 (16:9) .mp4 format, featuring custom graphics, animated charts, and background music to enhance the viewer’s experience.
Challenges
The challenge was to effectively convey a wealth of information about Amritsar in a short, visually compelling format. Combining text, animated data, and video footage while ensuring clarity was key. Custom-created graphics, including maps, pie charts, and icons, were designed to represent Amritsar’s vibrant culture, historical sites, and seasonal factors.
The Process
The project began with research into Amritsar’s key attractions (e.g., Golden Temple, Jallianwala Bagh), local biodiversity, and the best travel seasons. Custom illustrations were designed for each scene in Illustrator, followed by animations in After Effects to visualize key data. Background music and video footage were selected to match the city’s lively and spiritual atmosphere.
Deliverable
The final video provides a dynamic and informative overview of Amritsar, highlighting its cultural and spiritual significance while offering practical travel insights. It successfully combines visual storytelling and key destination data to engage potential travelers. The project demonstrates my ability to transform complex information into an engaging, brand-aligned promotional video.