Challenges
A key challenge was customizing pre-written code to support fully tailored visuals and interactions without affecting performance. The 360° product animations required precise overlay timing, while the interactive catalogue needed a clean, intuitive layout for a dual-screen setup. Ensuring smooth animations, fast navigation, and consistent branding across all stations demanded careful attention to design, from typography and icons to motion and color schemes.
Tools used
Implemented GSAP animations and motion graphics to enhance ad areas. Coded and styled key components like weather, news, ticker, and emblem panes, ensuring seamless PHP integration with the database.
Project Objectives
I designed and integrated visuals for three interactive stations at REACH OUTDOORS, enhancing the in-store experience. Using provided code, I built branded UI assets and maintained consistency across devices. The stations featured a 360° gear showcase, a digital catalogue, and a promotional video display—blending design and tech for a dynamic retail environment.
The Deliverable
Enhanced visual appeal with GSAP animations and motion graphics in ad sections. Coded and styled the weather, news, ticker, and emblem panes based on design specs, and implemented PHP for smooth database integration and functionality.
